CHICAGO, IL - January 16, 2000 - Harvest Ventures announced today the debut of their newest, most innovative pet care product, Ultra Pearls™ - The Ultimate Cat Litter!

The Company uses its revolutionary, exclusive formulated technology to bring complete odor control to the litter box with its super absorbent cat litter. This newest technology takes all natural, high grade, silica sand and processes it with oxygen and water to become multi-porous, super absorbent "Ultra Pearls". These "Pearls" absorb all liquid waste and odors in seconds leaving litter dry to the touch. The odors remain locked inside the inner core while the liquid evaporates off so that it may absorb liquid over and over again during the month. There are no messy clumps to scoop out daily or dust for the consumer or their cats, making this a very low maintenance product and pleasing to all.

The Ultra Pearls™ are unscented, chemical-free, non-toxic and completely safe for all pets and people, even if ingested. One 3.8 liter bag typically lasts one month for the average cat and the 7.2 liter bag is a great value to the household with multiple cats and larger litter pans. This makes Ultra Pearls™ much more economical, pound for pound, than traditional clay and clumping litters. Ultra Pearls™ are also environmentally friendly, as they are naturally degradable and return to its sand form when discarded.

Daniel Schlueter, Co-Founder of Harvest Ventures Inc. commented, "Over the past few years, we have taken great measures to develop what we believe is a superior product for cat litter use. Our consumers are very knowledgeable and discriminating cat owners and their demand for a premium product shows, as this category continues to be the fastest growing litter category today. We are confident that our new product Ultra Pearls™ will be well received throughout the mass market and with their consumers."

Harvest Ventures, Inc. develops innovative and alternative pet products enhancing the lives of both the consumer and their pets. The Company introduced this new category in 1998 with Crystal Clear Litter Pearls® and is now the fastest growing litter category on the market today. Ultra Pearls™ will be available throughout North America at your favorite retail store. To learn more about this product and the entire product line of Harvest Ventures contact Dan Schlueter at Harvest Ventures at 888-458-7741 or visit the website at www.harvestventures.com. Harvest Ventures, Inc. is a privately held company and is based out of St. Bonifacius, MN, a suburb of Minneapolis, MN.